Life Tip #126: YOU

When you're aiming to sell something or convince somebody to your way of thought, remember the golden rule of the individualistic world - it's all about them. 

Take for example a salesman selling product X. 


He can pitch the product in one of two ways:




Way number one (which happens to be the way in which most salesmen pitch products)


Hello Sir. Let you tell you about product X. With product X, we have the latest technology available in your field. Product X is flawless. Product X is perfect. Product X is revolutionary. Product X is awesome, radical, bodacious, dude. 








Way number two (how salesmen should be pitching their products)


Hello Sir. I could go on all day about the merits of product X. But I'm not here to waste your time. Instead of singing product X's praises in the next 10 minutes of this conversation which you have already kindly taken the time out for, allow me to get straight to whats relevant - that is, what product X can do for you. 


Product X is a great product because it has the potential to expand your business. Product X is particularly useful for improving this particular aspect of your enterprise. Product X has the potential of solving all your woes by revolutionizing the way you carry out your business.










In this world of "me, myself and I", selling a product entails not telling a customer how good a product is. Chances are, they may already know of the product's merits. The way to really sell something is to tell that person how good the product is for them - namely how the product can benefit them. Not only does this work in the context of sales, but virtually any situation in which you have to convince somebody to your stand. 




Two very similar messages can be phrased in two very different ways. And sometimes, that's the crucial difference between pop and flop. Try it. You'll love it.